Swag Index · as of Nov 14, 2026
the Swag Index.
The startups whose merch the timeline talked about most in the last 30 days, from real likes, reposts and views on X. Only the top 10 are listed.
- 01
OpenAI
257score
- ModRetro Chromatic: Codex Edition · Heat 100 · buzz checked Nov 14 · post on X
- Navier–Stokes milestone tee · Heat 95 · buzz checked Nov 14 · post on X
- Codex Ambassador starter pack · Heat 62 · buzz checked Nov 14 · post on X
- 02
Nous Research
143score
- Nous Research pink NOUS hoodie · Heat 72 · buzz checked Nov 14 · post on X
- Nous Research shop · Heat 71 · buzz checked Nov 14 · post on X
- 03
Supabase
106score
- Supabase conference badge · Heat 61 · buzz checked Nov 14 · post on X
- Supabase x Claude meetup swag · Heat 45 · buzz checked Nov 14 · post on X
- 04
Palantir
62score
- Palantir Stay Sovereign hoodie drop · Heat 62 · buzz checked Nov 14 · post on X
- 05
GitHub
58score
- GitHub Shop Universe'26 collection · Heat 58 · buzz checked Nov 14 · post on X
- 06
Cloudflare
52score
- Agentic Supply Co. pop-up merch with Privy · Heat 52 · buzz checked Nov 14 · post on X
- 07
PlanetScale
46score
- database. cap and booth merch at KubeCon SLC · Heat 46 · buzz checked Nov 14 · post on X
- 08
PostHog
32score
- PostHog winter sweater · Heat 32 · buzz checked Nov 14 · post on X
- 09
Manufact
27score
- Manufact stickers at the YC hackathon they hosted · Heat 27 · buzz checked Nov 14 · post on X
- 09
Sarvam
27score
- Sarvam Campus '26 kit · Heat 27 · buzz checked Nov 14 · post on X
new on the radar JetBrains, first found on the radar in the last 30 days.
How the score works
score = the sum of a startup's 3 highest drop Heat values, counting drops found Oct 16, 2026 to Nov 14, 2026
Heat = likes + 3 × reposts + views ÷ 100, log-scaled so the most-talked-about drop on the radar reads 100. How Heat works
Only real X numbers count. A drop with no X post or no numbers has no Heat and adds nothing; we never estimate. One X post counts once. Each drop above links to its post and the date we checked it.