Discover
what drops next.
the startups heating up, the people starting merch moments, the rumours the timeline won't drop, and the mascots begging to be plush. receipts on everything.
X data checked Oct 18 · 8 startups · 7 people · 0 unconfirmed
01 · Trending startups
heating up.
the startups the timeline keeps posting merch about, ranked by X posts in the last 7 days. every card has the receipt.
- on the wall
OpenAI
@OpenAI
X posts per day, last 7 days: 138, 157, 144, 163, 151, 101, 72926 posts on X · last 7 days
“Took the @OpenAI dev day Chromatic swag and had Codex built the @e2b video game - The VM Apocalypse Full version is hidden on”
- on the wall
Nous Research
@NousResearch
X posts per day, last 7 days: 4, 10, 28, 15, 3, 5, 166 posts on X · last 7 days
“An agent with swag”
- on the wall
Cloudflare
@Cloudflare
X posts per day, last 7 days: 13, 6, 4, 9, 19, 10, 566 posts on X · last 7 daysheating up
“Elite merch ofc (out for today, restocking tomorrow)”
- on the wall
Zed
@zeddotdev
X posts per day, last 7 days: 0, 0, 0, 0, 0, 2, 02 posts on X · last 7 days
“@theo Want a shirt”
- on the wall
Modal
@modal
X posts per day, last 7 days: 1, 0, 0, 0, 0, 0, 01 post on X · last 7 days
“also…modal x devin swag @ runtime afters”
- on the wall
Resend
@resend
no count yet
“Will you join the @resend Running Club for a morning run near the Golden Gate Bridge? ▪️ Tuesday, Oct 20 • 7:30am ▪️ Crissy field • SF ▪️ Custom swag…”
- not on the wall yet
Anthropic (Claude)
@AnthropicAI
no count yet
“Claude cap secured😎 @claudeai @ClaudeDevs @AnthropicAI this seriously can’t get any cuter than this #claude #claudecode #anthropic”
- on the wall
Cognition (Devin)
@cognition
no count yet
“starting day with good news just received swag package from devin, thanks @dabit3 for hooking me up with this this has to be coolest merch i have…”
02 · People to watch
the people starting merch moments.
founders, designers and studios whose posts keep turning into drops. handles and public posts only; roles show only for founders, quoted from their own bios.
Bryan Cantrill
@bcantrillCo-founder and CTO of @oxidecomputer · from their bio
posted about Oxide Computer merch · 3 posts
“New @oxidecomputer swag just arrived, and... hot damn”
@sama
@samaposted about OpenAI merch
“The back of the Navier-Stokes milestone shirt is the last line of the chain-of-thought from the solution:”
PLUMSODA
@plmsdaposted about Egregious Artifact Company (plumsoda) merch · 2 posts
“One of our biggest projects this year. Cloud Coffee: "Durable Objects" Oct 15-16 at SŌHN.”
Guillermo Rauch
@rauchg@vercel CEO · from their bio
posted about Vercel merch · 2 posts
“I think @tobi is the epitome of the modern entrepreneur. A CEO that's mission-driven, detail-obsessed, and a hands-on engineer who communicates…”
@teenychairs
@teenychairsposted about Modal merch · 2 posts
“merch @ runtime”
@tjcages
@tjcagesposted about Cloudflare merch · 2 posts
“Elite merch ofc (out for today, restocking tomorrow)”
@dabit3
@dabit3posted about Cognition (Devin) merch
“If you're in SF, @cognition is hosting Afters at Devin's with @modal tonight. Stop by, incredible music and swag will be had. ⚡ Signups open:”
03 · On the radar · unconfirmed
teased, not dropped.
rumours, not drops. we only post one when a startup's own account starts the talk.
nothing on the radar right now. when a startup's own account teases merch, it lands here first, marked unconfirmed.
04 · Mascot momentum
mascots with a fanbase.
the named characters people keep asking to wear, hold or plush.
the Devin otter
Cognition (Devin)
demand on X“Got the Devin Ambassador Swag drop from @cognition. Istg the plushy is the cutest thing everrrr. Thanks to @dabit3 & Team @cognition for the opportunity! ♥️”
PostHog hedgehog
PostHog
on the wallGitLab tanuki
GitLab
on the wallKarl (Kong)
Kong
on the wallFigma Edu mascot
Figma
on the wall
05 · Trends board
what merch looks like now.
counted straight from the radar's 62 drops: what type they are and how they get out. no rising or cooling calls until there's a real baseline.
- 32% event-only 20/62
- 40% live now 25/62
- 23% sold out 14/62 “Edition sold out in just 5 hours.”
- 11% collabs 7/62
- 21% limited run 13/62
tees
24% of drops
15 of 62 drops
Supabase: Supabase Store
Nous Research: Nous Research shop
OpenAI: Navier–Stokes milestone tee
Cloudflare: Cloud Coffee "Durable Objects" pop-up merch
Zed: ACP Teechecked Oct 18
hoodies
6% of drops
4 of 62 drops
Vercel: VRC Pit Crew Jumpsuit
Figma: Config 2026 Crewneck
Zed: Zed Crewneck Sweatshirt
Linear: "Think diff." sweatshirtchecked Oct 18
caps
6% of drops
4 of 62 drops
Vercel: Origin Cap
Cognition (Devin): Devin Ambassador swag kit
PostHog: token.burning cap
OpenAI: OpenAI Supply Co. core collection, in stockchecked Oct 18
stickers
8% of drops
5 of 62 drops
Manufact: Manufact stickers at the YC hackathon they hosted
Kong: API + AI Summit mascot merch featuring Karl
Figma: Config 2026 Tote + Pin
Figma: Figma Make FoF Flower Pinchecked Oct 18
collabs
11% of drops
7 of 62 drops
OpenAI: DevDay 2026 limited-edition clear ModRetro Chromatic, with secret dev mode, a custom blank cartridge and a Codex skill for loading your own builds
Raycast: Raycast x NuPhy keyboard
OpenAI: OpenAI × Chip Ganassi Racing collection
OpenAI: Codex Microchecked Oct 18
other
55% of drops
34 of 62 drops
Railway: Railway ShopZed: Zed MerchFigma: Figma Store
PostHog: PostHog merch store
Supabase: Supabase conference badgechecked Oct 18
statuses as checked on each source · types from item names and the radar's tags, no image guessing · a drop can count in two types (a collab tee is a tee and a collab) · checked Oct 18. mascot-led drops live in mascot momentum.
06 · Made by · sold via
the people behind the merch.
credits only where a store, post or product page says so. "made by" means they made it. "sold via" means they run the store, nothing more.
sold via
Harper + Scott (a BDA company)
for Figma
“This site is powered by Harper + Scott, a BDA company.”
sold via
Blackfish Sourcing, Inc.
for Oxide Computer
“Oxide Shop | Blackfish Sourcing, Inc. | powered by OrderMyGear”
made by
NuPhy @nuphystudio
for Raycast
“Designed by Raycast and Engineered by NuPhy”
made by
Egregious Artifact Company / plumsoda @plmsda
for Cloudflare
“One of our biggest projects this year. Cloud Coffee: "Durable Objects" Oct 15-16 at SŌHN.”
made by
ModRetro @modretro
for OpenAI
“Limited edition OAI clear mod retro chromatic”
made by
Work Louder @work_louder
for OpenAI
“We got OpenAI x Work Louder collab”
sold on: Shopify 11 · Fourthwall 1 · OrderMyGear 1 · 13 startup stores fingerprinted from their public homepages · checked Oct 18